Brand Manager

We are looking for a Brand Manager to oversee and develop the brand strategy and operations for The Matcha Tokyo and Mochi Sweets in Vietnam. The Brand Manager will be responsible for maintaining brand identity, driving marketing initiatives, coordinating with headquarters/partners, and ensuring consistent brand execution across all stores and channels. This role requires a strong understanding of Japanese F&B culture, brand management, and local market insights in Vietnam.Brand Strategy & DevelopmentDevelop and execute brand strategies to strengthen the market presence of The Matcha Tokyo and Mochi Sweets in VietnamEnsure brand consistency across all touchpoints including stores, marketing materials, packaging, and customer experienceWork closely with partners/franchisors to maintain brand standards and guidelinesMarketing & Campaign ManagementPlan and implement marketing campaigns, seasonal promotions, and product launchesManage both online and offline marketing activities (social media, PR, events, collaborations, etc.)Monitor market trends, competitors, and customer insights to adjust brand strategies accordinglyProduct & Menu DevelopmentCoordinate with the brand owners and R&D teams regarding new menu items or seasonal productsLocalize products when necessary while maintaining the original brand identityStore Branding & Customer ExperienceEnsure the in-store experience reflects the brand concept and Japanese hospitality (Omotenashi)Work with the operations team to maintain visual merchandising and store presentationBusiness & Performance MonitoringTrack brand performance, sales data, and marketing effectivenessPrepare reports and propose improvements to grow brand awareness and revenueCross-functional CoordinationWork closely with Operations, Marketing, Supply Chain, and external partnersCommunicate effectively with Japanese partners or headquarters when required ExperienceMinimum 3–5 years of experience in a similar position, preferably in F&B or hospitalityExperience working with Japanese brands or Japanese companies is highly preferredPreferred Candidate ProfileWe strongly prefer candidates who meet one of the following:Japanese nationals with working experience in Vietnam, preferably in the F&B industry, orVietnamese candidates who have studied or worked in Japan, especially in the F&B sectorSkillsStrong understanding of brand management and marketing strategyExperience managing multi-brand or franchise brands is a plusExcellent communication and project management skillsAbility to work in a fast-paced environment and coordinate with multiple teamsLanguageEnglish: Business levelJapanese: Preferred (especially for communication with Japanese partners)BenefitsCompetitive salary based on experienceOpportunity to work with premium Japanese F&B brandsDynamic and international working environmentCareer development opportunities in the F&B industry Ngành nghề: Quản lý điều hành, Tiếp thị / Marketing, Thực phẩm & Đồ uống Kinh nghiệm: 3 Năm Cấp bậc: Quản lý Hình thức: Nhân viên chính thức Địa điểm: Hồ Chí Minh