Digital Content Executive

Plan, develop and implement effective marketing communication campaigns.

Own the communication plan for the product category in charge to strengthen brand identity, define value propositions, reach target audiences, and ensure a consistent message across all platforms.

Responsible for the content plan by writing copy, coordinating design assets, and scheduling high-performing posts/newsletters/articles across various channels.

In charge of content production for sales collateral such as presentations, corporate profiles, product/solution brochures, leaflets, case studies, demo video, etc.

Familiar with Canva/Capcut/AI to create visual ideas, design images and produce videos for the content plan.

Execute marketing activities across online and offline channels, including website, social media, EDM, SEO/GEO/AEO, video, sales collateral and events.

Manage social media channels including Facebook, LinkedIn, YouTube, TikTok, Instagram, and Google Business, with a focus on increasing user engagement and exposure.

Event/marketing activities coordination and moderation (webinars, events, workshops, exhibitions, etc.) with internal teams, partners, and vendors.

Website management, analysis, and GA4 understanding to analyse customers' behaviour, content optimization, and identify marketing areas of improvement.

Monitor ongoing plan & campaign spending against the budget, keep accurate records and highlight where variances occur.

Any other duties that will be assigned from time to time by the management team.

Bachelor's degree in economics/marketing/commerce.

At least 3 years' experience in Marketing/Digital Marketing/Content Marketing.

Experience in B2B marketing and the healthcare industry which is advantageous.

Proficient in content marketing, SEO, website management, EDM.

Strong verbal communication and presentation skills in both English and Vietnamese.

Up to date with the latest trends and best practices in social media and web analytics.

Able to work independently & under pressure with good multitasking & time management skills.

Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment.

Good to have: TikTok growth.

Ngành nghề: Ngành khác, Tiếp thị / Marketing

Kinh nghiệm: 1 Năm

Cấp bậc: Nhân viên

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh