Digital Marketing Executive - SEM

Kỹ Năng & Tech Stack Yêu Cầu

Mô Tả Công Việc

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● Plan, execute, and optimize advertising campaigns on Meta, Google Ads, and LinkedIn Ads to ensure KPIs are met.● Research consumer behavior and market insights across Asia to identify target audiences and tailor advertising messages to local culture and language (English).● Coordinate with the Media Executive to develop market-appropriate creative assets, including copy, images, and video ads.● Conduct continuous A/B testing on creatives, landing pages, and audience segments to optimize conversion rates.● Monitor and analyze campaign performance data, prepare periodic reports, and propose strategic adjustments.● Research market trends, competitor activities, and emerging advertising platforms in the SEA region. Experience: ● Minimum 1 year of experience in Performance Marketing, preferably managing campaigns in Asia or Southeast Asia (SEA). ● Experience in Technology, Software, B2B software, agency, or international environments is a strong advantage. Skills & Competencies: ● Proficient in Meta Business Suite, Google Ads, and LinkedIn Ads Manager, including campaign setup, management, and optimization. ● Working knowledge of Google Tag Manager, Google Analytics 4, Looker Studio, Meta Pixel, Meta CAPI, and basic HTML. ● Solid understanding of digital attribution, funnel optimization, and A/B testing. ● Good English reading comprehension for data analysis and content writing; knowledge of Japanese is an advantage. ● Strong data analysis skills and a data-driven approach to decision-making. ● Proactive and self-motivated, with the ability to plan and track personal goals. ● Quick adaptability to change and willingness to experiment with new approaches. Ngành nghề: Tiếp thị / Marketing, Quảng cáo / Đối ngoại / Truyền Thông, Tiếp thị trực tuyến Kinh nghiệm: 1 Năm Cấp bậc: Nhân viên Hình thức: Nhân viên chính thức Địa điểm: Hà Nội

Yêu Cầu Năng Lực & Kinh Nghiệm

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