E-commerce Manager

Strategic Planning & GrowthDevelop and execute the annual E-commerce business plan to achieve ambitious sales targets and market share growth.Identify new channel opportunities (Social Commerce, Quick-Commerce, D2C) and manage the onboarding process.Analyze market trends and competitor activities to stay ahead in the fast-paced FMCG landscape.Platform & Operations ManagementManage end-to-end operations on marketplaces and Enablers.Monitor inventory levels closely to prevent Out-of-Stock (OOS) situations, coordinating with the Supply Chain team for demand forecasting.Performance Marketing & Campaign ManagementPlan and execute 'Mega Campaign' , including flash sales, vouchers, and livestreaming.Manage the E-commerce marketing budget (CPAS, Search Ads, Discovery Ads) to ensure a healthy ROAS (Return on Ad Spend).Collaborate with the Brand team to ensure all digital activations align with the overall brand identity.Data Analytics & ReportingTrack key performance indicators (KPIs) including GMV, Conversion Rate, AOV (Average Order Value), and Traffic.Provide weekly and monthly insights into consumer behavior and campaign effectiveness to the leadership team.