The E-Commerce & Social Media Executive is responsible for the end-to-end management and growth of the company's digital retail presence across multi-channel e-commerce and social media platforms. The role combines daily operational execution with strategic growth initiatives — ensuring platform health, advertising effectiveness, customer engagement, and revenue performance across Shopee, TikTok Shop, Lazada, Facebook, Instagram, and Zalo OA.
1 · E-Commerce Operations & Platform Management
Manage product listings across Shopee, TikTok Shop, and Lazada — including titles, descriptions, artwork, pricing, and variations.
Monitor inventory levels, key performance indicators (GMV, traffic, CVR), seller compliance requirements, and platform campaign participation.
Handle returns, refunds, and delivery coordination with the warehouse team.
Monitor customer ratings and feedback; liaise with platform delivery contacts to resolve issues promptly.
2 · Advertising & Traffic Optimization
Allocate and optimize advertising budgets on Shopee Ads, TikTok Shop Ads, and Lazada Ads in alignment with sales targets.
Monitor daily campaign timing, keyword performance, and conversion impact.
Evaluate ad effectiveness and recommend improvements to maximize platform visibility and ROI.
3 · Retail Customer Communication
Handle customer inquiries across all platforms regarding products, orders, complaints, invoices, and delivery — maintaining high response rates.
Escalate complex issues to relevant internal teams when required.
Coordinate dispatch of product samples to registered customers as needed.
4 · Content & Social Media Visibility
Plan monthly content direction based on stock availability and sales movement.
Coordinate visual assets with the design team and repurpose content efficiently across channels.
Manage caption writing, post scheduling, and routine engagement activities on Facebook, Instagram, Shopee Video, and TikTok Video.
5 · Reporting & Data Analysis
Prepare platform performance and operational summary reports on a regular cadence.
Produce revenue and cost reports; perform accurate data entry into MISA accounting software.
Analyze performance data and provide actionable observations and recommendations to management.
6 · Livestream Planning & Execution
Plan livestream schedules, select focus SKUs, and develop content in collaboration with the BID team.
Coordinate full setup logistics including visual assets, tools, audio, lighting, and location.
Support on-ground execution and manage post-stream visibility and follow-up activities.
7 · Affiliate Coordination
Manage affiliate program participation, commission structures, and priority SKU assignments.
Track creator-generated content; identify and coordinate additional visibility opportunities.
Oversee sample dispatching to potential affiliate partners.
8 · Marketing & Business Development Project Execution
Execute marketing tasks and campaigns as directed by the Marketing Manager.
Support workshops, influencer collaborations, and partnership outreach initiatives.
Coordinate cross-functional stakeholders for retail customer acquisition activities.
9 · Platform Visibility & Growth Monitoring
Track trending products, keyword opportunities, and platform algorithm changes.
Evaluate and test low-cost organic growth tactics to improve reach and engagement.
Monitor seller reward programs, campaign mechanics, and Key Account Manager (KAM) incentive programs
