Market Development Officer

Mô Tả Công Việc

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1. Market and painter understandingUnderstand the Consumer Deco Journey, relevant painter insights across various touch points and triggers that help drive brand choice and conversionUnderstand painter segmentation and painter DVP to drive effectively brand (Dulux and Maxilite) consideration and conversion.Understand relevant dynamics, eg, growth areas, territories such as new residential areas and townships, seasonalityUnderstand the desired brand experience that needs to be delivered2. Develop and implement the Direct-to-Customer activity planUnderstand Demand Generation strategic plan and develop annual activities plan for their regionDevelop and implement market development strategies for the territory, optimize territory coverage and resource allocationCommunicate clear offtake KPIs and performance expectations for Product Consultants, cascade the marking programs to the team clearly and regularlyBuild and maintain relationships with key business partners D&B companies, painting shops, key paintersCoordinate with other functions: Retail sales, Consumer and Instore marketing to ensure seamless service deliveryImplement direct-to-customer tactical programs – launch of a new product, festive season, painter loyalty program, Colour of the Year, etc. - based on the calendar of activitiesMonitor and measure effectiveness of programs constantly; recommend course-correction when necessaryMonitor funds allocation and spendingMonitor competitor activities, understand the impact to our business, recommend tactical course of action to Demand Generation Manager and other functional headsEstablish and maintain standard operating procedures for the Product Consultant team and develop effective control process, implement proper control and discipline is in placed to ensure integrity and accuracy in operation and report in their region.Ensure consistent achievement of offtake sales targets and business objectivesManage team budgets and resources effectively3. People and Organization DevelopmentLead, mentor, and manage a team of Product Consultants to achieve business objectivesConduct regular performance reviews and provide constructive feedbackMaintain optimal team structure through effective recruitment and retention strategiesDevelop capability to deliver optimum productivity together with Sales training and Human Resources in their respective regionEnsure the Product Consultant team is well-trained and equipped with the skills needed, tools and information, includingProduct knowledge & Sales Consulting skillsOngoing campaigns/ programs, mechanics/ schemesPainter and consumer insightsPerformance measures and KPIsMonitor productivity regularly; follow-through on action points and correcting measuresEnsure integrity of the results via audit and monitoring, with the support of relevant functions (Technical team, retail sales team) and/ or external party in their respective regionGive input to the Demand Generation Manager and other functional heads, if any work processes need improvement.Ensure there is career roadmap and individual development plan particularly for top performers4. Product Stewardship and SustainabilityComply with relevant local regulations and HSES policies and guidelinesPromote safety behavior amongst Product Consultant teamParticipate actively in community-based activities, eg, Let’s Colour community programs 1. Educational Qualifications· Bachelor’s Degree2. Relevant Working Experience· Minimum of 4 years in a commercial role (required), preferably with experience in similar industries and function (sales), e.g. construction materials, or using a similar approach, …· Experienced in managing people for at least 2 years (preferred)· Experienced with a scope and impact at the regional level (preferred); or at least 10 provinces within a region (required) Ngành nghề: Bán hàng / Kinh doanh Kinh nghiệm: 4 Năm Cấp bậc: Nhân viên Hình thức: Nhân viên chính thức Địa điểm: Khánh Hòa

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