Marketing Associate Manager

Responsibilities

This role is responsible for developing and executing tailored marketing strategies and managing budgets to drive brand growth and performance across the Vietnam & Cambodia markets.

📌 Key Responsibilities

Market Research & Strategy: Conduct market/competitor research and deploy localized marketing strategies that resonate with customers in Vietnam and Cambodia while preserving global brand image.

Campaign Execution: Plan and execute tactical campaigns (promotions, advertising, events) in collaboration with internal creative/merchandising teams and external agencies/vendors.

Budget Management: Develop, allocate, and optimize the brand's marketing budget efficiently to maximize ROI and business growth.

Stakeholder Management: Maintain productive working relationships with the brand principal's marketing lead and align efforts with internal departments (Sales, Product Dev).

Data & Analytics: Measure campaign impact using data analytics, analyze performance results, and continuously refine marketing tactics based on data-driven insights.

Full social, unemployment, and health insurance as per law

Extra Health care BAO VIET package

Chance to work with famous brand: Converse, New Balance, Foot Locker, etc...

Discount for official employees: up to 40%

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience: At least 5 years in brand management and marketing with a proven track record of success, specifically within the Vietnam market (regional market understanding is a plus).

Core Competencies:

Deep expertise in marketing principles (segmentation, targeting, positioning) and balancing global brand identity with local market relevance.

Strong data-driven mindset focused on achieving measurable business impact.

Proven project management capability to handle multiple deadlines simultaneously.

Soft Skills & Languages:

Fluent in English (both oral and written).

Excellent leadership, interpersonal, and cross-functional collaboration skills.

Special Skills: Public speaking, presentation, and advanced negotiation.

Ngành nghề: Tiếp thị / Marketing

Kinh nghiệm: 5 Năm

Cấp bậc: Trưởng nhóm / Giám sát

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh