MARKETING EXECUTIVE – NPD

NPD project ownership: Lead new product projects end to end (idea, concept, development, pilot, launch); build and track project timelines, budgets and milestones; run regular cross-functional meetings and escalate risks early.

Market & consumer insights: Conduct market research and competitor benchmarking; plan and run consumer research (concept test, product test, HUT); identify product gaps and growth opportunities.

Concept & positioning: Develop product briefs, concepts, USP, claims and positioning; contribute to price-pack architecture and portfolio planning.

Development coordination: Brief and follow up with R&D and the factory on specifications, samples and trials; evaluate samples against the brief and consumer needs.

Packaging & compliance: Brief designers and review packaging/artwork; ensure claims, labeling and product information comply with regulations and internal standards.

Launch readiness: Work with Brand Communication and Trade Marketing on launch plans; prepare product knowledge materials and sell-in decks for Sales and distributors.

Post-launch tracking: Monitor product performance and consumer feedback; recommend improvements and lifecycle actions; report regularly to management.

Working conditions:

Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC.

Working hour: 08:00 - 18:00 (Monday - Friday)

Bachelor’s degree in Marketing, Business Administration, Chemistry/Materials/Industrial Engineering or a related field.

2–4 years of experience in NPD, product development or brand marketing; FMCG experience preferred, personal care / baby care / hygiene products a strong advantage.

Solid understanding of the NPD process (stage-gate) and of working with R&D and manufacturing teams.

Experience with consumer research and market analysis; able to turn insights into clear product briefs.

Strong project management and cross-functional coordination skills.

Proficient in Excel and PowerPoint; good writing and presentation skills.

Fluent in Vietnamese and good command of English (reading specs, working with international partners).

Ngành nghề: Tiếp thị / Marketing, Bán hàng / Kinh doanh, Tiếp thị trực tuyến

Kinh nghiệm: 2 Năm

Cấp bậc: Trưởng nhóm / Giám sát

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh