Performance Marketing Lead

Key Purpose of the Job:

The Performance Marketing Team Lead is responsible for developing, executing, and optimizing data driven marketing strategies to drive business growth, maximize advertising efficiency, and ensure performance exceeds defined KPIs (leads and brand metrics) across all digital channels.

This role leads the performance marketing team as an inhouse agency, manages multichannel campaigns (Meta, Google, TikTok, Affiliate, CRM…), and collaborates across departments to deliver sustainable business results for BUs (Wall Street English, Kids&Us, Logiscool).

Key Areas of Responsibility:

Required Competencies

·       Strong experience at conceptualizing and executing high quality performance marketing strategies.

·       Advanced knowledge in SEO, SEM & the digital marketing tools (Ads Manager, Google’s AdWords, Hubspot, Pancake, Hootsuite, Facebook Insights, Google analytics etc.)

·       Ability to do result-driven Data Analysis

·       Ability to build, run and analyze CRM Automation campaigns

·       Advanced knowledge in tracking performance marketing campaigns across digital platforms

·       UI/UX Skills and an understanding of customer experience

·       Leadership skills including motivating employees to perform well

·       Great communicator and good interpersonal skills

·       Autonomous, reliable and collaborative

·       Ability to make sensible decisions in a fast-paced environment

·       Ability to work under pressure and comply to tight schedules

·       Good working attitude

·       Knowledge in Education industry is a plus

·       Bachelor’s Degree

·       Digital Marketing related Diploma/Degree (Preferrable)

·       At least 5 years’ experience, and 2 years’ experience in management role.

·       Fluent in English

Ngành nghề: Tiếp thị / Marketing, Tiếp thị trực tuyến, Giáo dục / Đào tạo

Kinh nghiệm: 4 Năm

Cấp bậc: Trưởng nhóm / Giám sát

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh