CÔNG TY CỔ PHẦN THƯƠNG MẠI DỊCH VỤ SẢN XUẤT HƯƠNG THỦYĐược đăng bởi Jobryva (Quản lý: [email protected])
Route to Market Manager
Hồ Chí Minh, Huyện Nhà Bè (Vietnam)•MID•FULL_TIME
Mức Lương Công Khai
25.000.000 ₫ - 45.000.000 ₫/ tháng
16 ứng viên đã nộp1279 lượt xem
Kỹ Năng & Tech Stack Yêu Cầu
Route to Market ManagerRTM ManagerDistribution Strategy ManagerQuản Lý Chiến Lược Đưa Sản Phẩm Ra Thị Trường#RTM#FMCG#Commercial#SalesOperations#Hiring
Nội Dung Tuyển Dụng & Đãi Ngộ
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Mô tả công việc
/ Job description1/ Commercial Planning (Planning)- Coverage Design: Support annual and in-year refresh of coverage plans by province/channel/brands in line with ND/WD ambitions according to national/ regional/ channel/ brand strategy. Support LOG planning for delivery service and key depot setting.
Headcount & Territory Balance: Prepare headcount deployment proposals (SR/SS/ASM/RSM) and territory balancing options with capacity logic and route templates.
Coordinate the SKU planning: Support Business Development (BD) to mapping branding vs outlet, geography, cycle end-to-end based on top-down & volume target, selected by individual market in which leading brand and following brands strategies.
Scenario & Trade-offs: Build simple option packs (base/upside/downside) quantifying implications on ND/WD, volume and investment; compile risks/mitigation plan.
Rollout Readiness: Map dependencies with relevant stakeholders; maintain a cutover checklist (SOPs, lists, tools, training) for each refresh wave.2/ Distributor Management (Planning & operation)- Maintain and deploy distributor SOPs, distributor mapping (coverage planning, quality control, ROI and end-to-end process of distributor management).
BI Scorecards & Reviews: maintain distributor scorecards; coordinate monthly reviews; track corrective actions to closure.
Give inputs and feedback for incentives/penalties, coordinate audit schedules and follow-ups with relevant stakeholders3/ Retailer Landscape & Segmentation (Planning & Operation)- Census & Scorecards: maintain outlet universe, classifications, and outlet scorecards (quality tiers, premium mix, outlets size…)- Coverage & Distribution: refresh ND/WD targets by province/channel/brands and cascade down to RTM regional lead to set monthly priorities for sales forces; build outlet target lists (including must-keep).
Outlet Movement: monitor churn and recovery funnels; report progress and risks in monthly forums.
Mix & Assortment Inputs: provide retailer-level insights for pack/SKU prioritization with BD team and Sales GT.4/ Sales Force Effectiveness (SFE-Operation)- Maintain SFE tracking by role aligned to RTM goals; one source of truth with Sales Ops.
Prepare data, insights and suggestions to improve SFE.
Execution Governance: coordinate weekly/monthly cadences with Sales; track action closure and highlight blockers.
Performance Insights: package field productivity insights (calls, VPO/mix movement) and propose focus adjustments.5/ Data & Insights- Maintain a single-source RTM dashboard and ensure data hygiene.
Publish concise insight notes for Sales & Distributors that explain what changed and recommended focus areas.
Document learnings and update playbooks after key program phases.6/ Perform other tasks as assigned by Head of Department.
Bachelor’s degree or above in Business Administration, Marketing, Economics, Commerce, Logistics, Supply Chain Management, or a related field.
At least 4-5 years in Sales/RTM/Commercial Excellence with distributor-facing execution.
Strong Excel/BI skills; clear communication; experience running governance and closing actions.
Training/coaching capability and people/stakeholder management capability.
Innovation and proactive leadership style. Ngành nghề: Bán hàng / Kinh doanh, Quản lý điều hành, Tiếp thị / Marketing Kinh nghiệm: 4 Năm Cấp bậc: Quản lý Hình thức: Nhân viên chính thức Địa điểm: Hồ Chí Minh
Về Công Ty Tuyển Dụng
CÔNG TY CỔ PHẦN THƯƠNG MẠI DỊCH VỤ SẢN XUẤT HƯƠNG THỦY
Hồ Chí Minh, Huyện Nhà Bè
Tra Cứu Lương Thị Trường
Xem bảng phân vị mức lương Median, p25 và p90 cho vị trí MID Route to Market Manager tại Vietnam.
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