Sales Officer

Position Overview

Job Title: Sales Officer / Business Development Executive (Franchise & Delivery Expansion)

Department: Business Development & Sales

Location: Singapore (Field & Office)

Commitment: Full-time

Compensation: Basic Salary + Attractive Performance Bonuses & Commissions

Role Summary

We are looking for an ambitious, driven, and results-oriented Sales Officer to spearhead the expansion of our brand’s cloud/grab-and-go franchise concept. In this high-impact role, you will partner with local cafes, minimarts, and independent retail spaces across Singapore to set up integrated Grab and Foodpanda delivery/pickup storefronts. If you have a passion for retail partnerships, a talent for closing deals, and are motivated by uncapped earning potential through performance bonuses, we want you on the team!

Partner Acquisition & Outreach: Identify, prospect, and pitch local cafe and minimart owners on hosting our franchise/delivery-optimized product lines on major delivery platforms (GrabFood, Foodpanda).

End-to-End Onboarding: Guide partners through the entire setup process—from initial agreement and inventory consignment to menu/catalogue integration and staff orientation.

Relationship Management: Build strong, collaborative relationships with existing partner merchants to ensure high operational standards, optimal inventory levels, and maximized sales performance.

Market Expansion: Map out target territories across Singapore, scout high-potential neighborhoods, and execute localized outreach strategies.

Sales Targets & Reporting: Track daily/weekly outreach metrics, close deals against monthly targets, and provide regular pipeline updates to management.

Sales Drive: Proven experience in B2B sales, field sales, business development, or merchant acquisition (F&B or retail experience is a strong advantage).

Earning Motivation: Highly self-motivated, resilient, and eager to thrive in a target-driven environment where hard work is directly rewarded with lucrative performance bonuses.

Communication Skills: Excellent interpersonal, negotiation, and pitching skills, with the ability to build rapport quickly with small business owners.

Mobility & Organization: Independent, resourceful, and comfortable traveling across Singapore for field meetings and partner visits.

Tech-Savvy: Comfortable navigating digital ordering platforms, POS systems, and CRM tools.