Senior Brand Manager / Brand Manager

Effectively lead cross-functional task force in launching New Products which includes, but not limited to, limited-edition offering, packaging innovation, and reformulations.Effectively and efficiently lead the development and execution of integrated 360 degrees marketing campaigns of brands/ portfolio in charge using the most relevant and modern touchpoints. Experienced in Media Strategy is a plusIdentify and work-out relevant consumer and shopper insights in analyzing industry and brand performance, identify opportunities for growth, and recommend programs to leads to San Miguel brand growth.Work closely with the all-relevant Agencies and the Team for detailing, implementation and monitoring the campaigns and plans.Assist Trade Team in developing Trade Framework Plan trade and as well as merchandising under the Brand Platform Education: University graduate: Marketing, business administration or economicsExperience:At least 2 years of experience as a Brand Manager for the position of Senior Brand Manager;or at least a total of 1.5-2 years of experience as an Assistant Brand Manager and/or Senior Assistant Brand Manager for the position of Brand ManagerSkills required:Strong organizational skills and project management skillsExperience in new product launches from R&D to post-launch evaluationDigital marketing expertise: digital media and KOL collaborationsNetworking skills for co-marketing explorationsExperience in marketing premium brands preferred but not requiredEnglish oral and written communication skillsCompetency in Microsoft applications, including Word and Excel (advanced). Knowledge of design software is preferred but not required Ngành nghề: Tiếp thị / Marketing, Thực phẩm & Đồ uống, Thương mại điện tử Kinh nghiệm: 2 Năm Cấp bậc: Quản lý Hình thức: Nhân viên chính thức Địa điểm: Hồ Chí Minh