Category Manager – Supplements

About the Role We are looking for a Category Manager – Supplements who will take ownership of the commercial performance and development of the supplements category. The role will be responsible for managing product assortment, pricing, inventory, demand planning, merchandising, supplier coordination, and category initiatives. The ideal candidate combines strong commercial and analytical skills with a good understanding of vitamins, dietary supplements, nutraceuticals, wellness products, or related consumer health categories. Key Responsibilities Develop and implement category strategies to drive sales, profitability, and category growth. Manage the overall product assortment, including SKU performance analysis, assortment planning, gap analysis, new product opportunities, and SKU rationalization. Analyze sales trends, customer behavior, market developments, and competitor activities to identify opportunities for category growth. Develop and monitor pricing strategies, taking into consideration gross margins, competitive positioning, promotional activities, and category objectives. Handle demand planning and inventory management, including forecasting, sell-through analysis, seasonal requirements, and stock availability. Monitor inventory levels to maintain sufficient and fresh stocks while minimizing overstocking and slow-moving inventory. Evaluate the performance of individual products, brands, suppliers, and the overall category. Develop and execute merchandising and promotional strategies in coordination with relevant internal teams. Conduct regular market assessments covering competitors, suppliers, products, pricing, and consumer trends. Work closely with suppliers and business partners regarding product availability, commercial requirements, launches, and other category initiatives. Identify potential new products and brands based on customer demand, market trends, and gaps within the existing assortment. Coordinate with Marketing, Retail Operations, Supply Chain, Regulatory, and other teams to support category initiatives and product launches. Support product education and training initiatives when required. Prepare category reports, forecasts, performance analyses, and recommendations for management. Qualifications Bachelor's degree in Pharmacy, Business Administration, Marketing, Management, or a related field. Licensed Pharmacists are welcome to apply, particularly those with relevant commercial, retail, or category experience. At least 2 to 4 years of relevant experience in category management, merchandising, buying, product management, brand management, or a related commercial role. Experience in supplements, vitamins, nutraceuticals, consumer healthcare, pharmaceutical products, health and wellness, or FMCG is highly preferred. Good understanding of category management, pricing, margins, inventory, demand planning, merchandising, and sales analysis. Strong analytical skills and ability to translate sales and market data into actionable category recommendations. Good understanding of consumer behavior and retail trends. Strong communication, coordination, and stakeholder-management skills. Proficient in Microsoft Excel and comfortable working with sales, inventory, and financial data. Able to manage multiple products, suppliers, and category initiatives simultaneously. Ideal Candidate We are particularly interested in candidates who have handled a product category end-to-end and can demonstrate experience in areas such as: Category sales and profitability Product assortment and SKU management Pricing and gross margin analysis Inventory and demand forecasting Supplier or principal management Product launches and promotions Retail merchandising Market and competitor analysis Vitamins, supplements, nutraceuticals, wellness, or consumer health products