MARKETING EXECUTIVE

Collaborate on developing and implementing monthly, quarterly and annual marketing plans to support brand, revenue and profit objectives. Organize and coordinate integrated 360° marketing campaigns across online, offline and point-of-sale channels. Develop communication briefs, key messages and content direction; manage the production of communication assets, product images, brochures, sales kits, POSM and sample sets. Coordinate with relevant departments on product development, packaging and new product launches; ensure all items are fully prepared and on schedule. Coordinate with Sales and Trade Marketing to implement promotions, displays and sampling across GT, MT, e-commerce and dealer channels. Gather consumer insights and monitor the market and competitors to recommend improvements to campaigns, products and commercial plans. Monitor marketing budgets and effectiveness; consolidate results, evaluate KPIs and propose optimization measures. Hold a university degree in Marketing, Business Administration, Communications or a related field. Have 1–2 years of experience in Marketing, Brand Marketing, Trade Marketing or an equivalent role. Candidates with experience in FMCG, F&B, retail, beverages or coffee are preferred. Experience participating in integrated marketing campaigns, product launches or point-of-sale activities is an advantage. Have the ability to plan, organize work and manage multiple tasks simultaneously. Have skills in writing briefs, reviewing content and coordinating the production of communication materials. Have analytical thinking skills and the ability to work with marketing, sales and budget data. Have the ability to manage agencies and vendors and track projects from briefing to completion. Good English communication and document reading comprehension skills are an advantage. Have a creative mindset combined with business acumen. Have the ability to adapt and solve problems in a fast-paced work environment. Have a passion for coffee and Vietnamese products, and a desire to develop a career in FMCG or F&B. Industry: Sales / Business, Food & Beverages, Marketing / Marketing Experience: 2 Years Level: Staff Employment type: Permanent employee Location: Hồ Chí Minh